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World Cup increases in almost 80% visits to electronics shopping websites and surpassed Christmas

Travel agencies and sports goods websites also benefited, while department stores decreased compared to last year

São Paulo, 8 June 2010 – A study by Serasa Experian Hitwise, a solution that provides information about the interaction of people in Brazil on more than 150,000 websites in Brazil through the largest panel in the country, reveals that in May 2010, one month before the World Cup in South Africa, the market share of visits to appliance and electronics shopping websites grew by 77.78% compared to May 2009, reaching 0.32% of all visits in the Internet in the period. During the same month last year they obtained only 0.18%. Not even during Christmas their share was so large, registering 0.25% at the time.

Monthly Market Share of Visits to Appliance and Electronics Websites


The survey also points out that websites dedicated to sports also benefited with the world largest sports event and increased their share of visits by 25.70% in the analyzed period. In May 2009 the share was 1.79%, while in May 2010 it was 2.25%.


Monthly Market Share of Visits to Sports Websites


Still comparing websites in the month of May 2009 to May 2010, travel agencies grew their share of visits by 15.28%, from 0.72% to 0.84%. At the same time, sports and fitness goods rose 85.71%, from 0.07% to 0.13%. In a 12 months’ time frame, the pick of visits to sports and fitness goods websites was May 2010, while to travel agencies it was December and January, during Brazilian summer holidays, obtaining 0.16% of all visits market share in this period.


Monthly Market Share of Visits to Travel Agencies and Sports and Fitness Goods 

On the other hand, the share of visits to department stores websites presented a slight decrease of 2.78% in May 2010 weighed against May 2009, dropping from 0.65% to 0.63% respectively. Analyzing a full year report of the period, the months when visits to department stores websites had their largest market share was from November to December, during Christmas shopping period, reaching more than 0.84% of all visits in the Internet at that time.


Monthly Market Share of Visits to Department Stores


Serasa Experian Hitwise in Brazil

Serasa Experian Hitwise is a solution that provides information concerning the interaction of roughly 250,000 people on 150,000 websites in Brazil. Introduced in Brazil in September 2009, the Experian tool has approximately 1,500 clients throughout the world and is found in the United States, the United Kingdom, Canada, France, Australia, New Zealand, Singapore and Hong Kong.

Experian Hitwise throughout the world is a competitive intelligent online solution that analyzes the interaction of 25 million people on over 1 million sites enabling its clients to understand their online performance in comparison to their fields of endeavor and their competitors in addition to internet use to provide insights into internet consumer behavior. The product compiles information related to internet use anonymously and cumulatively based on partners with opt-in panels, in compliance with local and international privacy laws. Hitwise conformity is audited by the firm PricewaterhouseCoopers.

This solution relies on instruments that are able to produce different consumer behavior and company internet performance analyses such as rankings which offer an instantaneous overview of major competitors and the most popular websites in over 80 economic sectors or even in customized categories. Search Intelligence®, a powerful keyword search tool, evaluates how people search on a broad base and whether they are successful in their search for products and services, while Clickstream produces full reports regarding origin and destination traffic of a website, sector or customized category.

To obtain an up-to-date analysis of online trends visit our Twitter site at: www.twitter.com/hitwise_br.


Serasa Experian

Serasa Experian is market leader in Latin America in information services supporting companies in their decision-making process. In Brazil, it means the solution of all the stages of the business cycle, from prospection to collection, offering the best tools to organizations. With deep knowledge of the Brazilian market, it unites the strength and tradition of the name Serasa with the global leadership of Experian. Created in 1968, it was united with the Experian Company in 2007. It deals with 4 million enquiries per day, on-line/in real-time, assisting 400 thousand direct and indirect clients in making the best decision in any stage of the business cycle. It is the largest Certifying Agency in Brazil, supplying all types of digital certificates and customized solutions in the use of digital certification technology and of Electronic Invoices (NF-e), enabling safer, faster and more profitable business deals.

Constantly focused on innovative solutions in information for credit, marketing and business, Serasa Experian has been contributing towards transforming the market of information solutions, with the continuous incorporation of the most advanced resources of intelligence and technology.


About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.


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